The Voyou Campaign

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FOR FALL WINTER 2024, GIVENCHY CELEBRATES PARISIAN ELEGANCE WITH NEW VOYOU STYLES

This season, Givenchy presents exciting additions to its emblematic Voyou family of statement handbags. They include a new shape — a soft flap shoulder bag called P’tit Voyou —a multi-buckle variation on the classic Voyou, in a medium size and this season’s vermilion hue; and the irresistible Nano Voyou, a miniature version of the original handbag. These new styles are accompanied by a global advertising campaign starring the Dutch model Julie Hoomans, shot by the Paris-based photographer Tess Petronio.

“Set against the backdrop of Paris, this series embodies a symbol of both fashion and creative expression,” said Tess Petronio. “I believe it is important to highlight the strength of women's personalities and to explore themes of identity. That’s why Julie’s unique persona adds depth to the imagery, showcasing how the bag complements not just an outfit but an attitude of a modern woman. This combination emphasizes how Givenchy’s bag is not only a symbol of luxury, but also a statement piece that resonates personal expression.”

The epitome of chic Parisian nonchalance, the Voyou takes its name from the French slang for “bad boy.” First presented alongside the House’s Spring Summer 2023 women’s collection, it was an immediate hit for its blend of ladylike handbag codes and a relaxed biker vibe. Its slouchy, V-shaped allure instantly conveys easy Left Bank sophistication.

For Fall Winter 2024, The P’tit Voyou brings a feminine new twist to the Voyou lineup. A study in contrast, this essential flap style tempers the Voyou’s signature rock attitude with an architectural construction in cloud-soft, puffy patent calf leather. Sleek lines, tactile softness, and a buckled statement shoulder strap blend are on-trend yet seamlessly embrace a functional design with two main compartments and a credit card slot for keeping essentials to hand.

True to Givenchy’s refined yet effortless ethos, an adjustable leather strap makes it possible to carry the P’tit Voyou over the shoulder or as a clutch, letting it glide seamlessly from day to night. Distinctive hardware and the signature Voyou straps, now fitted with slim buckles, add an edgy, urban twist. The style is finished with a refined magnetic flap closure and a discreet metallic Givenchy logo in front. It is available in seasonal black and vermilion patent leather, as well as an eye-catching silver laminated version.

Also new for Fall Winter is a fresh iteration of the Voyou bag, in a one-off model that accentuates the bag’s rock roots. Available exclusively in a medium size, the vermilion Voyou is crafted in shiny tumbled leather with a subtle grainy effect, offset with eye-catching gold and silver hardware, and embellished at its angles with four multi-buckle straps. Other seasonal Voyous include a soft, maxi-croc in black embossed leather and an oxblood red version in crackled, patent-effect leather with an appealing vintage vibe.

With its signature, slouchy V-shaped design, the medium Voyou has a generous main compartment with an inner zip pocket for keeping daily essentials secure. Multiple styles of wear (hand-carry, short, long and crossbody) reflect a range of moods and attitudes thanks to an adjustable leather strap discreetly embossed with “Givenchy” lettering. Distinctive hardware embellishments – unique buckle designs delicately engraved with the Givenchy logo, sliders and an accumulation of signature D-rings — give it a cool, jewel-like allure, adding a dash of Parisian nonchalance to any look, day or night.

Last but not least, a trendy, scaled-down model joins the Voyou family, in either leather or noble textiles, for fans who like to move around freely while keeping just the essentials to hand. Picking up on the effortless allure of its big sister, the Nano Voyou has a main compartment that accommodates a smartphone, cards, and keys, with sleek handles for a cute, easy hand-carry, plus a removable strap for cross-body wear. Elegant finishings play up everyday Parisian chic, with signature engraved buckles, discreet side knots and hot-stamped metallic lettering.

Givenchy’s Nano Voyou is available in tumbled calfskin with a subtle grain, in sophisticated black or eye-catching vermillion with turned edges and two-tone hardware embellishments; a laminated silver leather version features tonal hardware. Tactile alternatives, in black satin or sumptuous dark navy velvet, are accentuated with distinctive silver-finish hardware.

The P’tit Voyou, Nano Voyou and medium Voyou are available in Givenchy boutiques and online.